Emerging Market Business Speaker Series  

The Globalization of R&D

Date: Thursday, May 13, 2010, 9-10 AM PDT
Reserve your Webinar seat now at:
www1.gotomeeting.com/register/994775016

Multinational firms based in the developed world have been shifting production to emerging markets for decades while performing most research and development (R&D) work in the US, Europe and Japan. Recently, however, more R&D is being performed in China, India, Brazil and other emerging markets as their economies boom, their consumer bases grow in importance and local talent becomes more sophisticated. Join us as we share the results of an original Vital Wave Consulting and Harvard University research report on the globalization of R&D and the factors behind this important shift. This presentation will review the data associated with this trend, key factors driving it and a case study that illustrates how MNCs are making it a reality.

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